Poynter Producer Project (2024)

$799.00

Application is closed
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Poynter Producer Project (2024)

The Poynter Producer Project will help TV and video/visual producers tell stronger stories, produce engaging newscasts and video, make tough calls on deadline and manage the complexities of the journalism industry, including the impact of artificial intelligence (AI) on journalism, combating misinformation and fact-checking in an election year.

June 4, 2024– September 10, 2024

Overview

  • This program is a combination of in-person and online teaching.
  • Participants will spend three days in St. Petersburg, Florida, and convene online three more times over three months.
  • Participants will learn from news leaders about producing for audiences on multiple platforms.
  • Participants will learn how journalists are ethically using artificial intelligence (AI).
  • This program will also focus on combating misinformation and fact-checking in an election year.
  • This program will connect producers and build a network of journalists who are dedicated to informing audiences.
  • Apply by Tuesday, April 23.

$799.00

Application is closed
SKU: POGS09-24

Learning Outcomes

In this course, you will learn:

  • How to find stories that others miss.
  • How to find a focus for your story, and tell that story across platforms.
  • How to write clear, clean copy.
  • A framework for making ethical decisions on deadline.
  • How to use artificial intelligence, and what to watch out for.
  • Ways to fight misinformation.
  • How to better navigate news coverage involving race and bias.
  • To manage change on large and small scales.

$799.00

Application is closed

Overview

  • This program is a combination of in-person and online teaching.
  • Participants will spend three days in St. Petersburg, Florida, and convene online three more times over three months.
  • Participants will learn from news leaders about producing for audiences on multiple platforms.
  • Participants will learn how journalists are ethically using artificial intelligence (AI).
  • This program will also focus on combating misinformation and fact-checking in an election year.
  • This program will connect producers and build a network of journalists who are dedicated to informing audiences.
  • Apply by Tuesday, April 23.

Training five or more people?
Check out our custom training.

The Poynter Producer Project will help TV and video/visual producers tell stronger stories, produce engaging newscasts and video, make tough calls on deadline and manage the complexities of the industry, including the impact of artificial intelligence (AI) on journalism, combating misinformation and fact-checking in an election year. Participants will enhance their news judgment, develop critical-thinking skills and grow their newsroom leadership.

We have decades of success stories — many of our graduates are now news directors, executive producers and network executives.

“The Producer Project was a game-changer for me. Not only did I learn how to be a better producer, but I gained the confidence and leadership skills to pass some of those lessons to other producers at my station.” — Jesse Cordova, KNWA/Fox24, Fayetteville, Arkansas

“The Poynter Producer Project was a wonderful experience that helped me hone my producing skills and meet colleagues from across the country. I learned to write more engaging headlines and teases, enhanced my story selection process and had insightful discussions about ethical decision-making. After the course, I felt more empowered to speak up as a newsroom leader.” — Mindy Wadley, news producer, First Coast News, Jacksonville, Florida

“My experience at Poynter was rehabilitating. It gave me the belief and tools I needed to realize that I am a good producer, I’m good at what I do and I know I can get better at it every day.” — Nicholas Gallo, nightside producer, KOAT Action 7 News, Albuquerque, New Mexico

This seminar is practical and affordable — plus we offer parts of it live online to make it fit demanding newsroom schedules.

In the online portion of this seminar, Poynter’s Kerwin Speight will guide you through activities and live group discussions. You’ll also come to Poynter on June 4-6 for learning, in-person coaching and feedback.

Throughout this course, you’ll gain practical and creative ideas to share with your colleagues and a new energy to take back to your newsroom.

During each online portion of the course, you’ll join live discussions, and Kerwin will host office hours to discuss your work one-on-one. Can’t attend the live sessions? We’ll make replays available of all the live events.

Most importantly, you will get 360-degree feedback from your newsroom to understand what you are doing well and where you could get stronger. This is the kind of feedback producers tell us they want most.

Read more in this recent Q&A from Kerwin, “Here’s your chance to train with a journalist so dedicated, he’ll walk to work in a blizzard.”

Questions?

If you need assistance, email us at info@poynter.org.

This schedule is tentative and subject to change.

Part One: In-Person Workshop

Tuesday-Thursday, June 4-6, 2024

When you come to Poynter in St. Petersburg, Florida, for three days, you’re in for an action-packed learning experience. In our three days, we will focus on:

  • What you need to know about artificial intelligence (AI) and journalism
  • Fact-checking in an election year
  • Why journalists need to earn their audience’s trust
  • What every producer needs to know about tease writing
  • The power of active writing
  • Making ethical decisions on deadline
  • 360-degree feedback from your newsroom colleagues and bosses
  • Dealing with stress, burnout and trauma
  • Audience engagement and digital tools
  • What great producers do to stand out from the pack

 

Part Two: Virtual Training

Tuesday, J​​uly 9, noon-1:30 p.m. Eastern 

The Producer’s Role in Covering Breaking News and Weather

 

Part Three: Virtual Training

Tuesday, Aug. 13, noon-1:30 p.m. Eastern

The Business of the Business

 

Part Four: Virtual Training

Tuesday, Sept. 10, noon-1:30 p.m. Eastern

Charting Your Career Path

Who should apply

This course is designed for news producers at any stage in their career, including associate producers.

Cost

$799, which includes tuition for the in-person training at Poynter and the online group seminars. Travel to and from St. Petersburg and your hotel is on your own, but we have arranged for discounted hotel accommodations. Participants will get more information about lodging upon their acceptance into the program.

Application process

The process to apply is straightforward and simple. No letter of recommendation or reference is required. Please be prepared to answer questions about your professional experience, areas of interest and basic demographic information.

The deadline to apply has been extended to Tuesday, April 23.

Instructors

Faculty

  • Kerwin Speight
    Faculty, Poynter
    Kerwin Speight is an award-winning television journalist, with more than 20 years of journalism and leadership experience, and a strong track record of producing local...
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  • Bervette Carree
    Adjunct
    Bervette Carree is the Vice President of News at ABC11/WTVD, the ABC Owned Television station in Raleigh-Durham-Fayetteville, North Carolina. Carree oversees the daily broadcast, digital...
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  • Ramón Escobar
    Senior Vice President of Talent Recruitment and Development, CNN
    Ramon Escobar is responsible for recruitment of all on and off-air talent for CNN U.S., CNN International, and CNN en Espanol. He joined CNN after...
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  • Kelly McBride
    Senior Vice President and Chair of Craig Newmark Center for 51ԹϹand Leadership
    Kelly McBride is a journalist, consultant and one of the country’s leading voices on media ethics and democracy. She is senior vice president and chair...
    Read More